The partnership of two school psychologists, Dr. Vinita Menon and Dr. Melissa Terry, developed out of a shared approach to their clients’ success. Understanding that it truly does “take a village” and that positive outcomes will look differently for each client, they chose the fitting name “Thrive Collective”. Their breadth of experience and expertise means that they serve a diverse population—individuals, parents, children, schools, and professional organizations. As such, the brand visuals needed to be inviting, approachable, and hopeful. The logo acknowledges the role that statistics and shared experience plays in treatment as well as the need for a tailored approach for each client.