Hygge Coworking has a strong brand presence in the Charlotte area. The ubiquitous yellow, the easy mug, and the slightly sarcastic tone is well known and loved. After weathering the early days of the pandemic, they knew it was time to dig in deeper to their core values and focus on their members. Hygge reached out to us (proud members) to take their visual language an extra step and incorporate the humanity and daily experiences of their coworking community. We developed illustrations that show the many ways members work and interact with one another. By leveraging their extended brand color palette, we added added touches of orange to shake things up, while still honoring the core of the Hygge brand.