We partnered with Charlotte-based dairy-free ice cream brand Seemingly Overzealous to expand their existing logo into a full, expressive brand world. Inspired by the founders’ story and imaginative flavor combinations, we developed a visual identity centered on emotion, energy, and feelings. This system carried across packaging, exterior murals, and interior design direction to create a cohesive, immersive experience: a brand that feels as bold and unforgettable as the product itself.