We partnered with New York City transitional living facility Release Recovery on a thoughtful rebrand that honored their existing community while reflecting their growth. The birds in the original mark were beloved in the Release community, representing freedom, movement, and renewal, and served as an invaluable symbol for the rebrand. This extended into language, merchandise, and print and digital collateral to support their expanding presence. The outcome is a vibrant personality that reframes what it means to live a sober life.